At Woolle, our journey began in the heart of Simonian Rugs—a family-owned rug shop in San Mateo, California, led by our founder, Austin Reinders. For decades, Simonian Rugs has been a trusted name in caring for fine rugs and textiles, serving the Bay Area since 1956. Every year, we see over 100 rugs come through our doors with moth damage and live larvae. These experiences inspired us to find a better, safer way to protect the textiles our customers love.

After years of hands-on experience cleaning, restoring, and preserving wool rugs, we developed a formula that truly works. Woolle is based on the same proven, professional-grade moth prevention solution we’ve used in our shop for over 70 years. Our process is simple but powerful: after meticulously cleaning and removing any larvae, we apply Woolle to both sides of every rug. The results speak for themselves—rugs treated with Woolle have never returned with another moth problem.

Woolle’s effectiveness comes from its science-backed, odorless, and non-toxic formula. Unlike traditional moth treatments, Woolle targets the actual fibers that moths seek out, creating a protective barrier that’s safe for families, pets, and the environment. It’s not just for rugs—Woolle works wonders on sweaters, suits, blankets, and any natural protein fibers like cashmere and alpaca.